The Fitzgerald Burger Company – a global corporate identity with a vintage touch

Fitzgerald. When hearing this name what do you think of? Personally, I think of Ella Fitzgerald which leads me to Frank Sinatra (for whatever reason) and further still to the old days in New York City. Let’s elaborate on my thoughts here. New York City, United States, which Food does that make me think of? ...

Actelion Imagery Wizard // Redesign

Posted by on Dec 14, 2011 in Corporate Identity | No Comments
Actelion Imagery Wizard // Redesign

Actelion Imagery Wizard is a tool developed for the rebranding of Actelion Pharmaceuticals a biopharmaceutical company that researches, develops and markets medicines for diseases that still lack adequate treatments. Based on the idea “From medical industry to medical magic” the Image Wizard was developed by Berlin based onformative studio to allow Actelion to generate scientifically precise ...

Pino Corporate Identity

Pino Corporate Identity

Today were discussing some really cool branding done by the guys from Bond who are based in Finland. Below is a small rationale they wrote for the project: “Pino is a market place for unique, functional and innovative design objects. The idea for the concept came from the name of the shop, Pino, which means ...

Ecopod

Posted by on Mar 17, 2011 in Corporate Identity | No Comments
Ecopod

Ecopod Identity Ecopod is a unique boutique retreat situated on the west coast of Scotland. I’m not sure if this is really my idea of  “retreat” but I’m sure there are loads of people out there that would love this concept, especially the greenies out there. Although I must say the scenery really looks breathtaking! ...

Bao Bei Chinese Brasserie

Posted by on Mar 16, 2011 in Corporate Identity | No Comments
Bao Bei Chinese Brasserie

Corporate Identity: Bao Bei Chinese Brasserie Today we’re showing off one of the many outstanding pieces done by Canadian design company Glasfurd & Walker. In fact this project was the Winner Of The 2010 Applied Arts Complete Design Program – Campaign Award and it really does deserve all of the wonderful attention.

Corporate Identity: The Story Unfolds

Corporate Identity: The Story Unfolds

Corporate Identity for The Story Unfolds Today we have a very nice project by Malaysian designer Leong Huang Zi or otherwise know as The Launch Room. Leong is famous for his clean, minimal and modern style and he really showed off his colors in this project. “The Story Unfolds (TSU) is a retail concept that ...

Corporate Identity: TeachingShop

Corporate Identity: TeachingShop

Corporate Identity for TeachingShop I am very excited about today’s Friday Inspiration! This one has been sitting on my desk for a while, and every time I see it, it’s awesome all over again! This wonderful branding is the brainchild of David Robinson trading as Lick Studio.

Rebranding – USPS Brand Revamp

Rebranding – USPS Brand Revamp Can you guys believe it’s February already! Time seems to fly this time of the year, so we’ve decided to step back in time with today’s Friday Inspiration. Talented designer & illustrator Matt Chase came up with this wonderfully extensive rebranding for USPS. It’s quite sad that this project won’t ...