Packaging and Corporate Design – Oat So Simple

Packaging and Corporate Design – Oat So Simple

Quaker Oats approached designer Luke Elliott to design packaging for a new product aimed at a female target group. I really like Elliott’s playful characters that display the ingredients of the products. Making the characters stickers that can be used around the house, and keep the brand seen after the packaging has been thrown away, are a very clever little touch that adds to the playfulness.

Oat so simple packaging design.

Oat so simple packaging design.

Designed by Designer Luke Elliott.