Design Photography Mikkel Vang
When thinking about a corporate identity it is so easy to get caught up in all the designed aspects of the identity. Sure, the logo, typography, colour palette and all the other various elements that make up the identity are extremely important, but so often I see that the design photographic style is completely overlooked.
Design Photography can so easily be used to convey the emotional aspect of a brand, and making an emotional connection with your audience strengthens the brand immeasurably.
These fantastic photographs by Mikkel Vang have a distinct, and most importantly consistent, style to them. The typographic style of the identity can also be reinforced immensely by a set photographic style. Using a set photographic style or photographer within a corporate identity or a speciffic design photography can really help to carry your brand.
All photo’s by Mikkel Vang