Identity Design – Kaffe
This identity design for Kaffe, designed by Felix Lovelius, really brings across the personality of this beautiful little Swedish coffee shop. The handwritten charcoal application of type within this identity creates a personal aesthetic that connects the viewer to the brand.
The identity design is cleverly executed across all stationary and accompanied by rather witty copy that attracts the reader to interact with the coffee shop. Again, a memorable affect is achieved.