The Fitzgerald Burger Company – a global corporate identity with a vintage touch

Fitzgerald. When hearing this name what do you think of? Personally, I think of Ella Fitzgerald which leads me to Frank Sinatra (for whatever reason) and further still to the old days in New York City. Let’s elaborate on my thoughts here. New York City, United States, which Food does that make me think of? ...

The Sicilian – I’m gonna make you a lunch, you can’t refuse.

Posted by on Feb 6, 2013 in Brand, Corporate Identity, Retail Identity | No Comments
The Sicilian – I’m gonna make you a lunch, you can’t refuse.

The Sicilian is an old-style Italian restaurant located in New South Wales, Australia. As the brand name suggests, the design borrows heavily from the gentlemen’s style of 1940′s gangster films. The guys from Bravo Company Singapore did some great work. The typography of the logo is inspired by engravings on firearms. Have a look at ...

“Smart Luxury“ Brand Identity for Hotel Daniel

Posted by on Jan 18, 2013 in Brand, Corporate Identity, Retail Identity | No Comments
“Smart Luxury“ Brand Identity for Hotel Daniel

The talented guys from Moodley Brand Identity just created a new Brand for Hotel Daniel. The Idea: ”Smart Luxury“. As a frequent traveller you have to choose between those foreign furnished middle-class hotel rooms or the over-designed luxury ones. Daniel has added only as much style and luxury as is needed. So there’s space for ...

Capital Kitchen

Capital Kitchen, a homewares and food concept store in Australia’s largest shopping centre, Chadstone, has a unique blend of rustic imagery and up-market ambiance. The corporate identity, created by Melbourne-based Cornwell, uses bold, nostalgic images such as a milk bottle, egg cups and preserve jars to evoke images of a time when things were slower. ...