Brand La Maison des Maîtres Chocolatiers Belges
To kick start those creative juices for the week here is some lovely eye-candy for you to indulge in. The guys at Minale Design Strategy were asked to create this lovely brand. They had to create everything from the name right through to the store concept. They had the following to say about the brand:
“The idea was to build an emblematic store that would identify and personalize the country’s master chocolate makers. The Maison is a federating element, a brand in its own right. We did not want to create a shop that would be but a patchwork of various artisans and their wares. At the Maison des Maîtres Chocolatiers, on the contrary, each individual brand is showcased for its specific qualities, in a homogenous, value-enhancing setting.
Maison was chosen for its warm family ring. The purely Belgian (100% Belge) aspect of the project is expressed through codes borrowed from the world of chocolate (100% cacao). As for the typography, it is mix that reconciles the values of craftsmanship and tradition, on a blue ground that adds a luminous, contemporary touch.”
At first I found the combination of the logo
My favorite part of this CI brand is the actual store and the shop branding. People have commented by saying that it feels like an actual chocolate cave that you walk into, and certainly it does look that way! Just unfortunate that the walls aren’t edible which would support the brand.
Their website is also very edgy and slick and boasts two awards, the first is designlicks.com’s site of the day as well as at the Jannus du Commerce 2010.